Yesterday Westfield Stratford City begun their advertising campaign to attract shoppers to the charity Orienteering race. Throughout the centre there are large screens that display scrolling adverts. Each advert is displayed for 4 or 5 seconds allowing shoppers to read the important details about the event. Below is a photo of the widest screens available in the centre displaying the advert.
Details have also been published on the Westfield Events. See here: http://uk.westfield.com/stratfordcity/news-and-events/2012/orienteering/
Discussions are taking place with the various food outlets at the centre to offer money off vouchers for competitors.
So as well as trying a completely novel race with the Olympic Park next door, you will be able to refresh your running kit, have some food afterwards and know your entry is helping a fantastic cause. What a brilliant way to round off the Easter break!
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